{"id":10531,"date":"2021-11-11T14:21:29","date_gmt":"2021-11-11T14:21:29","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=10531"},"modified":"2021-11-25T11:32:50","modified_gmt":"2021-11-25T11:32:50","slug":"wat-is-marketing","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/wat-is-marketing\/","title":{"rendered":"Wat is marketing?"},"content":{"rendered":"\n

het woord marketing komt van het Amerikaanse “market getting”. De inspanningen die een bedrijf moet doen om zijn plekje op de markt te veroveren. Een moderne definitie van marketing is:<\/p>\n\n\n\n

De discipline binnen een bedrijf die zich bezig houdt met de klanten van volgend jaar.<\/p><\/blockquote>\n\n\n\n

Dit impliceert dat je in de marketingstrategie aangeeft welke klanten dat je volgend jaar wilt hebben, welke diensten deze klanten willen afnemen tegen welke prijs en wat gaat doen om dat te realiseren (bijvoorbeeld met promotie). Deze aspecten ken je terug als de P’s van een marketingplan (product, prijs, plaats en promotie)<\/p>\n\n\n\n

Een belangrijk onderdeel van de marketing is de marketingcommunicatie<\/a> (zoals reclame) waarmee je communiceert met de klanten om ze te bereiken, te informeren en te binden aan jouw bedrijf. <\/p>\n\n\n\n

Trouwens, de sales houdt zich bezig met de klanten van dit moment. Marketing wordt gebruikt om de verkopers te ondersteunen bij het vinden en binden van klanten.<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Wat is marketing eigenlijk? 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