{"id":2350,"date":"2021-04-01T10:24:00","date_gmt":"2021-04-01T10:24:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=2350"},"modified":"2022-01-30T19:31:09","modified_gmt":"2022-01-30T19:31:09","slug":"klantgericht-e-mailen-2","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/klantgericht-e-mailen-2\/","title":{"rendered":"Klantgericht e-mailen (2)"},"content":{"rendered":"\n<p><strong>E-mail wordt behoorlijk onderschat als communicatie-instrument. En dat is jammer. Met klantgericht e-mailen versterkt uw organisatie andermans vertrouwen in uw bedrijf. Gebruik die kans. Lees onze tips.<\/strong> <strong>Deze keer over hoofdtekst, bijlagen en afsluiting.<\/strong><\/p>\n\n\n\n<p>In <a href=\"https:\/\/viatrix.nl\/trainingen\/klantgericht-e-mailen-1\/\">deel 1 van mijn blog over klantgericht e-mailen<\/a> ga ik onder meer in op afzender, geadresseerde en onderwerp. Laten we nu naar andere aspecten van e-mails kijken. Ik ben benieuwd of ze oude koek voor u zijn. Of geven ze juist nieuwe inzichten? Reacties welkom!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/Mailbox-pixabay-300x150-1.png\" alt=\"Mailbox geel\" class=\"wp-image-2353\" width=\"248\" height=\"187\" srcset=\"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/Mailbox-pixabay-300x150-1.png 953w, https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/Mailbox-pixabay-300x150-1-300x227.png 300w, https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/Mailbox-pixabay-300x150-1-768x580.png 768w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-voor-klantgericht-e-mailen\">Tips voor klantgericht e-mailen<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hoofdtekst\">Hoofdtekst<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Houd de hoofdtekst kort en duidelijk.<br>De lezer heeft het al druk genoeg. Ook bij e-mailen geldt: schrijven is schrappen. Geef uzelf de tijd om uw bericht zorgvuldig samen te stellen.<\/li><li>Behandel 1 onderwerp per bericht.<br>Bied de ontvanger overzicht. Maak het eenvoudig voor hem om te reageren, en voor uzelf om eventuele openstaande vragen op te volgen.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>\u2018Niet afdrukken; denk aan het milieu\u2019. Die boodschap heeft geen meerwaarde meer; we weten het intussen wel.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bijlagen\">Bijlagen<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Refereer in de hoofdtekst aan de eventuele bijlagen.<br>Voorkom dat de ontvanger de bijgevoegde bestanden over het hoofd ziet.<\/li><li>Geef bijlagen een voor zichzelf sprekende bestandsnaam.<br>Ook los van uw mail moet het onderwerp duidelijk zijn voor de ontvanger. Voeg datum of versienummer toe als dat zinvol is.<\/li><\/ul>\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">&nbsp;<\/div>\n\n\n<div style=\"color:#32373c;text-align:left;background-color:#ffc413\" class=\"wp-block-genesis-blocks-gb-notice gb-font-size-18 gb-block-notice\" data-id=\"f14a1a\"><div class=\"gb-notice-title\" style=\"color:#fff\"><p>Puzzels voorkomen<\/p><\/div><div class=\"gb-notice-text\" style=\"border-color:#ffc413\"><p>Als trainers moeten wij vaak puzzels voorkomen. Wij ontvangen bijlagen met bestandsnamen zoals:<\/p><p><em>-deel 3.docx<br\/>-concept.docx<br\/>-geredigeerd.docx<br\/>-huiswerk.docx<\/em><\/p><p>Na ontvangst geven we de bijlage direct een andere naam, zodat de deelnemer feedback krijgt op zijn eigen werk en niet op dat van een ander!<\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"afsluiting\">Afsluiting<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Benut de mogelijkheid om elementen in uw afsluiting aanklikbaar te maken.<br>Toepassing van informatieve hyperlinks vergroot helaas de kans dat e-mailproviders uw bericht als \u2018verdacht\u2019 aanmerken. Dus gebruik de URL\u2019s.<\/li><li>Vermeld het KvK-nummer in uw e-mail; dit is <a href=\"https:\/\/www.kvk.nl\/informatiebank\/kvk-nummer-alles-wat-je-moet-weten\/\" target=\"_blank\" rel=\"noreferrer noopener\">verplicht<\/a>.<\/li><li>Laat onnodige nabranders weg.<br>Disclaimers zijn zelden noodzakelijk. En doorgaans betekenisloos. Zoals: \u2018Alleen bestemd voor geadresseerde\u2019. Deze eenzijdige verklaringen vormen namelijk geen onderdeel van een overeenkomst.<br>\u2018Niet afdrukken; denk aan het milieu\u2019. Die boodschap heeft geen meerwaarde meer; we weten het intussen wel. <\/li><\/ul>\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">&nbsp;<\/div>\n\n\n<div style=\"color:#32373c;background-color:#ffc413\" class=\"wp-block-genesis-blocks-gb-notice gb-font-size-18 gb-block-notice\" data-id=\"f6f6c9\"><div class=\"gb-notice-title\" style=\"color:#fff\"><p><strong>D&#8217;r uit met die disclaimer<\/strong><\/p><\/div><div class=\"gb-notice-text\" style=\"border-color:#ffc413\"><p>&#8216;Hoe ziet een goede disclaimer eruit? Die ziet er niet uit!&#8217;<br\/>Aldus een <a href=\"https:\/\/www.kiezelcommunicatie.nl\/kiezelblog\/hoe-ziet-een-goede-disclaimer-eruit\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog van een collega-bureau<\/a>.<br\/>Een bewering die ik van harte onderschrijf.<\/p><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met klantgericht e-mailen versterkt u andermans vertrouwen. Onze tips deel 2.<\/p>\n","protected":false},"author":4,"featured_media":7977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[83],"class_list":["post-2350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sl","tag-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klantgericht e-mailen (2) - ViatriX trainingen<\/title>\n<meta name=\"description\" content=\"Met klantgericht e-mailen versterkt u andermans vertrouwen. 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