{"id":2360,"date":"2019-05-26T23:23:13","date_gmt":"2019-05-26T23:23:13","guid":{"rendered":"https:\/\/viatrix.nl\/?p=2298"},"modified":"2024-02-14T12:08:38","modified_gmt":"2024-02-14T11:08:38","slug":"podcasting-geheid-gericht-bereik","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/podcasting-geheid-gericht-bereik\/","title":{"rendered":"Podcasting: geheid gericht bereik"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"155\" src=\"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/headphones-575633_960_720-300x155.png\" alt=\"Hoofdtelefoon\" class=\"wp-image-8032\" srcset=\"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/headphones-575633_960_720-300x155.png 300w, https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/headphones-575633_960_720-768x397.png 768w, https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/headphones-575633_960_720.png 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Podcasting is een geweldige manier om een <\/strong><em><strong>touchpoint<\/strong><strong> <\/strong><\/em><strong>van de klantreis in te richten.<\/strong><br><strong>Maar het fenomeen kunt u op meer manieren inzetten.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Uitgekiende mogelijkheden<\/h3>\n\n\n\n<p>Wel eens naar een <strong><em>podcast<\/em><\/strong> geluisterd? Zo&#8217;n digitale audio-uitzending biedt het bedrijfsleven uitgekiende mogelijkheden. Als drukke ondernemer doet u tussen de bedrijven door via podcasts gemakkelijk nieuwe kennis en inzichten op. En u kunt podcasting ook zelf inzetten voor gericht bereik!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Podcasting is een geweldige manier om een <em>touchpoint <\/em>van de klantreis in te richten.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2,2 Miljoen luisteraars<\/h3>\n\n\n\n<p>Volgens <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.marketingtribune.nl\/media\/nieuws\/2019\/04\/ruim-2-miljoen-nederlanders-luisteren-naar-podcasts\/index.xml\" target=\"_blank\" rel=\"noreferrer noopener\">onderzoek van MeMo2<\/a><\/strong> luisteren maar liefst 2,2 miljoen Nederlanders naar podcasts (cijfers eind 2018). Onder hen zijn relatief veel hoogopgeleide jongeren en jongere beroepskrachten.<\/p>\n\n\n\n<p>Bedrijven beginnen de waarde van goede podcasting voor de klantbeleving te ontdekken. Luister maar eens.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <strong><a rel=\"noreferrer noopener\" aria-label=\"The Journey (opens in a new tab)\" href=\"https:\/\/podcast.klm.com\/en\/\" target=\"_blank\">The journey<\/a><\/strong> van KLM beleeft u de reizen van anderen<\/li>\n\n\n\n<li>De gasten in <strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.bnr.nl\/podcast\/de-technoloog\" target=\"_blank\">De Technoloog<\/a><\/strong> profileren zich als experts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Met het Oog op Morgen: dubbelcheck!<\/h3>\n\n\n\n<p>Met het Oog op Morgen, het radioprogramma op de late avond, verdubbelt het aantal luisteraars daags n\u00e1 de <em>live <\/em>uitzending (bron: Wim Eikelboom van NPO Radio 1 tijdens Cross Media Caf\u00e9 4-9-18). Hoe kan dat? Tijdens de ochtendfiles wordt het massaal teruggeluisterd via de <strong>podcast<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rendement podcasting<\/h3>\n\n\n\n<p>Wat is nou het rendement van podcasting? Dat is niet zo gemakkelijk vast te stellen. Het moment van downloaden valt immers niet samen met de consumptie.<\/p>\n\n\n\n<p>Zelf vind ik het aantal downloads niets meer of minder dan een indicatie voor het succes van de podcast. Ik ga af op het zakelijke instinct: als je plezier hebt in de productie, abonnees trekt \u00e8n geregeld reacties ontvangt, dan is het al snel OK. De hoogte van die investering hebt u trouwens grotendeels zelf in de hand. <\/p>\n\n\n\n<p>Podcasts kunnen ook relevant zijn voor uw bedrijf als educatief middel. Uw medewerkers of uzelf steken er als luisteraars iets van op.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Tijdens de ochtendfiles wordt Met het Oog op Morgen massaal teruggeluisterd. <\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ontdek de podcast<\/h3>\n\n\n\n<p>Ontdek de wereld van de podcast eerst als luisteraar. Zoek de podcast app op uw smartphone of download er eentje. Of ga naar Spotify.<br>U bepaalt zelf wat u beluistert, en wanneer. En w\u00e1\u00e1r!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nabeschouwingen van de Formule I als u achter het stuur zit<\/li>\n\n\n\n<li>Toelichting op nieuwe digitale technologie wanneer u klust in de schuur<\/li>\n\n\n\n<li>Financi\u00eble actualiteiten tussen vergaderingen door &#8230;.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Podcast als touchpoint<\/h3>\n\n\n\n<p>Enthousiast geworden over podcasts? Bedenk dat podcasting een geweldige manier is om een <em><a href=\"https:\/\/viatrix.nl\/trainingen\/touchpoint\/\" target=\"_blank\" rel=\"noreferrer noopener\">touchpoint<\/a> <\/em>van de klantreis in te richten. Waarom? Ik noem een paar redenen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uw klant is zelfsturend in zijn luisterreis, en dat vindt hij fijn: tijd, plaats, luisterfrequentie, even pauzeren: hij kan het allemaal zelf bepalen.<\/li>\n\n\n\n<li>Podcast luisteren is een bijna persoonlijke ervaring, zeker wanneer uw luisteraar zijn &#8216;oortjes&#8217; in heeft: u komt dichtbij!<\/li>\n\n\n\n<li>U kunt de redactieformule kiezen die het beste past bij de klantreisfase: diepgang, magazine, vlotte praat, spannend verhaal, amusement &#8230;.<em> &#8216;The world is your oyster<\/em>&#8216;.<\/li>\n\n\n\n<li>Uw bereik is duurzaam en nagenoeg eindeloos; dat geldt nog sterker wanneer u in het Engels publiceert.<\/li>\n\n\n\n<li>Podcasting is geen hype meer, maar een trend. Pak uw kans om in uw domein het initiatief te nemen. Er kan er maar \u00e9\u00e9n de eerste zijn. <\/li>\n<\/ul>\n\n\n\n<p><em>Need I say more?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasting: geweldige manier om touchpoint van klantreis in te richten.<\/p>\n","protected":false},"author":4,"featured_media":8032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[102],"class_list":["post-2360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek","tag-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcasting: geheid gericht bereik - ViatriX trainingen<\/title>\n<meta name=\"description\" content=\"Podcasting is een geweldige manier om een touchpoint van de klantreis in te richten. 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Maar het fenomeen kunt u op meer manieren inzetten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viatrix.nl\/trainingen\/podcasting-geheid-gericht-bereik\/\" \/>\n<meta property=\"og:site_name\" content=\"ViatriX trainingen\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-26T23:23:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T11:08:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/09\/headphones-575633_960_720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ivonne Smit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ViatriX_NL\" \/>\n<meta name=\"twitter:site\" content=\"@ViatriX_NL\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/podcasting-geheid-gericht-bereik\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/podcasting-geheid-gericht-bereik\\\/\"},\"author\":{\"name\":\"Ivonne Smit\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/person\\\/da684a3011d8abe2c4127be5adc7e13f\"},\"headline\":\"Podcasting: geheid gericht bereik\",\"datePublished\":\"2019-05-26T23:23:13+00:00\",\"dateModified\":\"2024-02-14T11:08:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/podcasting-geheid-gericht-bereik\\\/\"},\"wordCount\":523,\"publisher\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/podcasting-geheid-gericht-bereik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/headphones-575633_960_720.png\",\"keywords\":[\"podcasts\"],\"articleSection\":[\"woordenboek\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/podcasting-geheid-gericht-bereik\\\/\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/podcasting-geheid-gericht-bereik\\\/\",\"name\":\"Podcasting: geheid gericht bereik - ViatriX trainingen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/podcasting-geheid-gericht-bereik\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/podcasting-geheid-gericht-bereik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/headphones-575633_960_720.png\",\"datePublished\":\"2019-05-26T23:23:13+00:00\",\"dateModified\":\"2024-02-14T11:08:38+00:00\",\"description\":\"Podcasting is een geweldige manier om een touchpoint van de klantreis in te richten. 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