{"id":8090,"date":"2020-02-03T16:45:00","date_gmt":"2020-02-03T16:45:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=8090"},"modified":"2022-03-11T10:28:34","modified_gmt":"2022-03-11T10:28:34","slug":"contentmanagement","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/contentmanagement\/","title":{"rendered":"contentmanagement"},"content":{"rendered":"\n<p>Contentmanagement is het geheel van maken, publiceren en beheren van uw <a href=\"https:\/\/viatrix.nl\/trainingen\/content\/\">content<\/a>.<br>Goed contentmanagement, ook wel aangeduid als contentmarketing, draagt bij aan een excellente klantbeleving en aan conversie. En dat op een effici\u00ebnte wijze.<\/p>\n\n\n\n<p>Mede in het kader <a href=\"https:\/\/viatrix.nl\/trainingen\/seo\/\">SEO<\/a> streeft u naar <em>original content<\/em>: een eigen creatie die in die vorm zo oorspronkelijk mogelijk is.<br>Vroeg beginnen is het halve werk: maak tijdig uw <a href=\"https:\/\/viatrix.nl\/trainingen\/content\/\">contentkalender<\/a>.<\/p>\n\n\n\n<p>Bij contentmanagement denkt u waarschijnlijk al snel aan toepassing van allerlei digitale hulpmiddelen. Een contentmanagementsysteem kan inderdaad erg praktisch zijn. Denk aan WordPress of Yoomla! voor uw website.<\/p>\n\n\n\n<p>Wij denken echter dat goed contentmanagement begint met een klantgerichte mentaliteit van uzelf en uw team. Het raakt bijvoorbeeld ook uw beleid in hrm, de aansturing van uw medewerkers en uw afspraken met externen, zoals tekstschrijvers, over de <a href=\"https:\/\/viatrix.nl\/trainingen\/schrijfstijlen\/\">schrijfstijl<\/a>.<\/p>\n\n\n\n<p>PS<br>Ooit vergeten intussen verouderde content te verwijderen? Wij wel \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contentmanagement is het geheel van maken, publiceren en beheren van uw content.<\/p>\n","protected":false},"author":4,"featured_media":1381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[180],"class_list":["post-8090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek","tag-contentmanagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>contentmanagement - ViatriX trainingen<\/title>\n<meta name=\"description\" content=\"Contentmanagement: kernachtige toelichting op dit begrip. 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