{"id":8102,"date":"2019-08-12T17:04:00","date_gmt":"2019-08-12T17:04:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=8102"},"modified":"2021-10-15T10:56:35","modified_gmt":"2021-10-15T10:56:35","slug":"cialdini-overtuigingsprincipes","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/cialdini-overtuigingsprincipes\/","title":{"rendered":"Cialdini overtuigingsprincipes"},"content":{"rendered":"\n

De overtuigingsprincipes van Cialdini zijn als ‘psychologische knopjes\u2019 waarop gedrukt kan worden voor automatische respons.<\/p>\n\n\n\n

Cialdini<\/h2>\n\n\n\n

Robert Beno Cialdini is oud-hoogleraar psychologie en marketing aan de Arizona State University en Stanford University. Hij kreeg vooral bekendheid door \u00e9\u00e9n boek uit 1984: ‘Influence: the psychology of persuasion’, in het Nederlands vertaald als ‘Invloed: de 6 geheimen van overtuigen’.<\/p>\n\n\n\n

Overtuigingsprincipes van Cialdini<\/strong><\/h2>\n\n\n\n
  1. Wederkerigheid
    Geef gratis iets weg en de ontvanger voelt zich verplicht om iets terug te doen<\/strong>.<\/li>
  2. Commitment & consistentie
    Uw gedrag is gebaseerd op wat u eerder hebt gezegd of gedaan<\/strong>. U wilt namelijk graag consequent zijn.<\/li>
  3. Sociale bevestiging
    Iedereen wil \u201cerbij horen\u201d<\/strong>. Dus staat er: ‘Vraag een offerte aan, want 862 anderen deden dat gisteren ook.’<\/li>
  4. Sympathie
    Sympathie is het mechanisme waardoor iemand positief reageert op personen<\/strong> die op hem lijken, die aantrekkelijk zijn of complimenten geven.<\/li>
  5. Autoriteit
    Autoriteit is het principe dat je vertrouwen <\/strong>hebt in mensen die: expert zijn, onafhankelijk zijn, handelen voor u, hoger staan in hi\u00ebrarchie (status, kleding, inkomen, opleiding).<\/li>
  6. Schaarsheid
    Schaarsheid is het verschijnsel dat mensen verlangen naar dingen<\/strong> die zeldzaam zijn (tijdelijk verkrijgbaar, beperkte oplage, eerste drukken\/misdrukken, bijna niet meer leverbaar), onbereikbaar zijn (duur, volmaakt) of verboden zijn.
    Voor schrijvers<\/strong>. U verleidt klanten makkelijker door te benadrukken wat ze kunnen verliezen<\/strong> dan door te vertellen wat ze kunnen behouden!<\/strong><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    De overtuigingsprincipes van Cialdini zijn als ‘psychologische knopjes\u2019 waarop gedrukt kan worden voor automatische respons.<\/p>\n","protected":false},"author":2,"featured_media":9784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek"],"yoast_head":"\nCialdini overtuigingsprincipes - ViatriX trainingen<\/title>\n<meta name=\"description\" content=\"Cialdini overtuigingsprincipes: kernachtige toelichting op dit begrip. 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