{"id":8106,"date":"2018-08-21T17:11:00","date_gmt":"2018-08-21T17:11:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=8106"},"modified":"2021-11-02T13:13:33","modified_gmt":"2021-11-02T13:13:33","slug":"content","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/content\/","title":{"rendered":"content"},"content":{"rendered":"\n<p>Content is de informatie waarmee u klanten helpt. Zo wint u hun vertrouwen. Voor, tijdens en na de koop.<br>Idealiter doet u dit mede op basis van een contentkalender, waarin u uw boodschappen in samenhang plant voor een bepaalde periode. <\/p>\n\n\n\n<p><em>Content<\/em> is meer dan blogs en Facebookberichten. Het omvat ook antwoorden op veel gestelde vragen, productspecificaties, handleidingen en how-to\u2019s video\u2019s, foto\u2019s en technische tekeningen, quizzen en nog veel meer.<\/p>\n\n\n\n<p>Het doel van al die content is de klant te helpen en informeren en zo zijn vertrouwen te winnen. Stel bijvoorbeeld expertise van uw medewerkers online voor iedereen beschikbaar. Die kennisdeling zorgt voor een optimale klantervaring.<\/p>\n\n\n\n<p>Tip: meld uw team aan voor onze inspirerende <a href=\"https:\/\/viatrix.nl\/trainingen\/cursus\/contentkalender-maken-online-workshop\/\">online workshop Contentkalender maken<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content is de informatie waarmee u klanten helpt. Zo wint u hun vertrouwen. Voor, tijdens en na de koop.<\/p>\n","protected":false},"author":4,"featured_media":9332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[184],"class_list":["post-8106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek","tag-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>content - ViatriX trainingen<\/title>\n<meta name=\"description\" content=\"Content:: kernachtige toelichting op dit begrip. 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