{"id":8108,"date":"2018-08-21T17:13:00","date_gmt":"2018-08-21T17:13:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=8108"},"modified":"2021-10-15T10:59:29","modified_gmt":"2021-10-15T10:59:29","slug":"customer-experience","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/customer-experience\/","title":{"rendered":"customer experience"},"content":{"rendered":"\n

Customer experience ofwel klantbeleving is de som van alle ervaringen die een klant opdoet tijdens interacties met het merk. Offline en online. De afkorting is CX.<\/p>\n\n\n\n

Bij klantbeleving gaat het niet om een bepaald moment, maar om alle momenten in de hele customer journey.<\/a><\/p>\n\n\n\n

Eigenlijk is CX al heel oud. Vroeger, toen er nog maar \u00e9\u00e9n kanaal was, persoonlijk contact, was excellente klantbeleving eenvoudiger. Alle communicatie was \u00e9\u00e9n op \u00e9\u00e9n, persoonlijk, consistent en relevant. Feedback was direct. U sprak namelijk rechtstreeks met de klant.<\/p>\n\n\n\n

Toen kwamen er veel andere kanalen bij: e\u2011mail, websites, drukwerk, radio en TV, social media, webcasts, podcasts<\/a> enz. Bedrijven ervaren een grote druk om een consistente en positieve klantervaring te bieden, op een effectieve en effici\u00ebnte manier. een techniek om dit te doen, is contentmanagement<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customer experience\u00a0is de som van alle ervaringen die een klant opdoet tijdens interacties met het merk. <\/p>\n","protected":false},"author":2,"featured_media":9172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek"],"yoast_head":"\ncustomer experience - ViatriX trainingen<\/title>\n<meta name=\"description\" content=\"Customer experience: kernachtige toelichting op dit begrip. 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