{"id":8120,"date":"2017-11-18T17:25:00","date_gmt":"2017-11-18T17:25:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=8120"},"modified":"2021-10-19T08:26:57","modified_gmt":"2021-10-19T08:26:57","slug":"customer-journey-of-klantreis","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/customer-journey-of-klantreis\/","title":{"rendered":"customer journey of klantreis"},"content":{"rendered":"\n<p>Klantreis, of het Engelse begrip <em>customer journey<\/em>, gaan over hetzelfde: een in kaart gebracht proces dat uw klant doormaakt om zijn vraag te beantwoorden. Of om zijn probleem op te lossen. De klantreis begint bij het allereerste probleembesef.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stappen in klantreis<\/h3>\n\n\n\n<p>Als ondernemer begeleidt u uw klant door zijn klantreis. Hij doorloopt hierbij&nbsp; <a href=\"https:\/\/viatrix.nl\/trainingen\/klantreisfase\/\">klantreisfasen<\/a>. En u stuurt zijn klantbeleving via stapstenen of stappen, in vaktermen <a href=\"https:\/\/viatrix.nl\/trainingen\/touchpoint\/\">touchpoints<\/a>.<br>In essentie verloopt de klantreis in B2C, B2B en non-profit hetzelfde, maar de twee laatstgenoemde zijn complexer en langduriger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eindeloos<\/h3>\n\n\n\n<p>Bedenk, dat de <em>customer journey<\/em> in beginsel oneindig is. Na de transactie volgen bijvoorbeeld gebruikservaring en herhalingsaankoop.<br>Een tevreden klant kan bovendien uw promotor worden en nieuwe leads aantrekken!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klantreis, of het Engelse begrip customer journey is een in kaart gebracht proces dat uw klant doormaakt om zijn vraag te beantwoorden. Of om zijn probleem op te lossen. <\/p>\n","protected":false},"author":4,"featured_media":9794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[92],"class_list":["post-8120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek","tag-klantreis-customer-journey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>customer journey of klantreis - ViatriX trainingen<\/title>\n<meta name=\"description\" content=\"Customer journey of klantreis: kernachtige toelichting op dit begrip. 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