{"id":8122,"date":"2017-05-04T17:29:00","date_gmt":"2017-05-04T17:29:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=8122"},"modified":"2021-10-15T11:22:16","modified_gmt":"2021-10-15T11:22:16","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/marketing-automation\/","title":{"rendered":"marketing automation"},"content":{"rendered":"\n<p>Marketing automation is de toepassing van geautomatiseerde systemen om doelgroepen aan uw organisatie te binden en in de <a href=\"https:\/\/viatrix.nl\/trainingen\/customer-journey-of-klantreis\/\">klantreis<\/a> te begeleiden. Op basis van <em>triggers&nbsp;<\/em>e-mailt u op het juiste moment de juiste en vooraf klaargezette informatie.<\/p>\n\n\n\n<p>Marketing automation is een vorm van e-mailmarketing. Het is een geschikt hulpmiddel om uw klanten het goede bericht te sturen op het beste moment. Door alle <a href=\"https:\/\/viatrix.nl\/trainingen\/klantreisfase\/\">klantreisfasen<\/a> heen.&nbsp;Kortom, via marketing&nbsp;automation verbetert u de klantbeleving op een grandioze manier!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trigger<\/h3>\n\n\n\n<p>Het geheim van marketing automation is de <em>trigger<\/em>. Dit is een actie die een automatisch proces in gang zet, met als resultaat dat er \u00e9\u00e9n of meer e-mails worden verzonden. met inachtneming van de klantwensen en de <a href=\"https:\/\/viatrix.nl\/trainingen\/kennisclips\/avg\/\" target=\"_blank\" rel=\"noreferrer noopener\">AVG<\/a>, natuurlijk. U zet deze e-mails vooraf klaar. De <em>trigger<\/em> kan door u of door de klant worden geactiveerd.<\/p>\n\n\n\n<p>Voorbeelden:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trigger: aankoop in uw webshop. Wat volgt? De gebruiksaanwijzing of handige tips.<\/li><li>Trigger: inschrijving voor uw event. Wat volgt? Bevestiging, routeinformatie en details over het programma.<\/li><li>Trigger: aanmelding voor uw nieuwsbrief. Wat volgt? Welkomstbericht en &#8230;<\/li><li>Trigger: bepaalde datum, zoals verjaardag van klant. Wat volgt? Felicitatie!<\/li><li>Trigger: aanmelding voor digitale cursus. Wat volgt? Periodieke lessen.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing automation is de toepassing van geautomatiseerde systemen om doelgroepen aan uw organisatie te binden en in de klantreis\u00a0te begeleiden.<\/p>\n","protected":false},"author":2,"featured_media":9797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[155],"class_list":["post-8122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>marketing automation - ViatriX trainingen<\/title>\n<meta name=\"description\" content=\"Marketing automation: kernachtige toelichting op dit begrip. 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