{"id":8124,"date":"2017-04-18T17:31:00","date_gmt":"2017-04-18T17:31:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=8124"},"modified":"2021-10-15T11:26:43","modified_gmt":"2021-10-15T11:26:43","slug":"outbound-marketing-inbound-marketing","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/","title":{"rendered":"outbound marketing, inbound marketing"},"content":{"rendered":"\n

Outbound marketing is een marketingvorm waarbij de aanbieder zijn doelgroep actief benadert en vooral \u2018zendt\u2019. Inbound marketing is meer uitnodigend.<\/p>\n\n\n\n

Tot in de 21ste eeuw was outbound marketing zeer gebruikelijk. Maar mede onder invloed van internet is de samenleving totaal veranderd.<\/p>\n\n\n\n

Consumenten en zakelijke klanten van nu gaan z\u00e9lf op zoek naar antwoorden op hun vragen. Ze willen zelf hun klantreis<\/a> sturen.
Bovendien gingen wetten en regels rond privacy van kracht, zoals de AVG<\/a> en regels rond spam<\/a>.<\/p>\n\n\n\n

In uw marketingtechnieken houdt u rekening met deze ontwikkelingen in de samenleving. U werkt, naar wij hopen, meer met inbound marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Outbound marketing is een marketingvorm waarbij de aanbieder zijn doelgroep actief benadert en vooral \u2018zendt\u2019. Inbound marketing is meer uitnodigend.<\/p>\n","protected":false},"author":2,"featured_media":9799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek"],"yoast_head":"\noutbound marketing, inbound marketing - ViatriX trainingen online & offline!<\/title>\n<meta name=\"description\" content=\"Outbound & inbound marketing: kernachtige toelichting op de begrippen. Struin door onze website voor meer kennisclips over marketing en communicatie!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"outbound marketing, inbound marketing - ViatriX trainingen online & offline!\" \/>\n<meta property=\"og:description\" content=\"Outbound & inbound marketing: kernachtige toelichting op de begrippen. Struin door onze website voor meer kennisclips over marketing en communicatie!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"ViatriX trainingen\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-18T17:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-15T11:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2017\/04\/Koffie-en-gebak-1200x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ton Kemp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ViatriX_NL\" \/>\n<meta name=\"twitter:site\" content=\"@ViatriX_NL\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/\"},\"author\":{\"name\":\"Ton Kemp\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/person\\\/fa0d0e540e2c3d96a1e8ecc9fcaa5a3c\"},\"headline\":\"outbound marketing, inbound marketing\",\"datePublished\":\"2017-04-18T17:31:00+00:00\",\"dateModified\":\"2021-10-15T11:26:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/\"},\"wordCount\":104,\"publisher\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Koffie-en-gebak-1200x600-1.jpg\",\"articleSection\":[\"woordenboek\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/\",\"name\":\"outbound marketing, inbound marketing - ViatriX trainingen online & offline!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Koffie-en-gebak-1200x600-1.jpg\",\"datePublished\":\"2017-04-18T17:31:00+00:00\",\"dateModified\":\"2021-10-15T11:26:43+00:00\",\"description\":\"Outbound & inbound marketing: kernachtige toelichting op de begrippen. Struin door onze website voor meer kennisclips over marketing en communicatie!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Koffie-en-gebak-1200x600-1.jpg\",\"contentUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Koffie-en-gebak-1200x600-1.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Koffie en gebak\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/outbound-marketing-inbound-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trainingen\",\"item\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"outbound marketing, inbound marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#website\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/\",\"name\":\"ViatriX trainingen\",\"description\":\"Marketing- en communicatietrainingen van ViatriX\",\"publisher\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#organization\",\"name\":\"ViatriX marketing en communicatie\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-ViatriX-330x150-1.jpg\",\"contentUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-ViatriX-330x150-1.jpg\",\"width\":330,\"height\":149,\"caption\":\"ViatriX marketing en communicatie\"},\"image\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/ViatriX_NL\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/viatrix\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/person\\\/fa0d0e540e2c3d96a1e8ecc9fcaa5a3c\",\"name\":\"Ton Kemp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/ton-user-avatar-pic.jpg\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/ton-user-avatar-pic.jpg\",\"contentUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/ton-user-avatar-pic.jpg\",\"caption\":\"Ton Kemp\"},\"description\":\"Customer journey manager met passie voor online marketing. Combineert strategisch denken met pragmatische aanpak. Als docent marketing ook actief op Avans Hogeschool | 06 132 74 810 | Ton.Kemp@ViatriX.nl\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/author\\\/ton-kemp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"outbound marketing, inbound marketing - ViatriX trainingen online & offline!","description":"Outbound & inbound marketing: kernachtige toelichting op de begrippen. Struin door onze website voor meer kennisclips over marketing en communicatie!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/","og_locale":"nl_NL","og_type":"article","og_title":"outbound marketing, inbound marketing - ViatriX trainingen online & offline!","og_description":"Outbound & inbound marketing: kernachtige toelichting op de begrippen. Struin door onze website voor meer kennisclips over marketing en communicatie!","og_url":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/","og_site_name":"ViatriX trainingen","article_published_time":"2017-04-18T17:31:00+00:00","article_modified_time":"2021-10-15T11:26:43+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2017\/04\/Koffie-en-gebak-1200x600-1.jpg","type":"image\/jpeg"}],"author":"Ton Kemp","twitter_card":"summary_large_image","twitter_creator":"@ViatriX_NL","twitter_site":"@ViatriX_NL","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/#article","isPartOf":{"@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/"},"author":{"name":"Ton Kemp","@id":"https:\/\/viatrix.nl\/trainingen\/#\/schema\/person\/fa0d0e540e2c3d96a1e8ecc9fcaa5a3c"},"headline":"outbound marketing, inbound marketing","datePublished":"2017-04-18T17:31:00+00:00","dateModified":"2021-10-15T11:26:43+00:00","mainEntityOfPage":{"@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/"},"wordCount":104,"publisher":{"@id":"https:\/\/viatrix.nl\/trainingen\/#organization"},"image":{"@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2017\/04\/Koffie-en-gebak-1200x600-1.jpg","articleSection":["woordenboek"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/","url":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/","name":"outbound marketing, inbound marketing - ViatriX trainingen online & offline!","isPartOf":{"@id":"https:\/\/viatrix.nl\/trainingen\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/#primaryimage"},"image":{"@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2017\/04\/Koffie-en-gebak-1200x600-1.jpg","datePublished":"2017-04-18T17:31:00+00:00","dateModified":"2021-10-15T11:26:43+00:00","description":"Outbound & inbound marketing: kernachtige toelichting op de begrippen. Struin door onze website voor meer kennisclips over marketing en communicatie!","breadcrumb":{"@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/#primaryimage","url":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2017\/04\/Koffie-en-gebak-1200x600-1.jpg","contentUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2017\/04\/Koffie-en-gebak-1200x600-1.jpg","width":1200,"height":600,"caption":"Koffie en gebak"},{"@type":"BreadcrumbList","@id":"https:\/\/viatrix.nl\/trainingen\/outbound-marketing-inbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trainingen","item":"https:\/\/viatrix.nl\/trainingen\/"},{"@type":"ListItem","position":2,"name":"outbound marketing, inbound marketing"}]},{"@type":"WebSite","@id":"https:\/\/viatrix.nl\/trainingen\/#website","url":"https:\/\/viatrix.nl\/trainingen\/","name":"ViatriX trainingen","description":"Marketing- en communicatietrainingen van ViatriX","publisher":{"@id":"https:\/\/viatrix.nl\/trainingen\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viatrix.nl\/trainingen\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/viatrix.nl\/trainingen\/#organization","name":"ViatriX marketing en communicatie","url":"https:\/\/viatrix.nl\/trainingen\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/viatrix.nl\/trainingen\/#\/schema\/logo\/image\/","url":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/06\/logo-ViatriX-330x150-1.jpg","contentUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/06\/logo-ViatriX-330x150-1.jpg","width":330,"height":149,"caption":"ViatriX marketing en communicatie"},"image":{"@id":"https:\/\/viatrix.nl\/trainingen\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ViatriX_NL","https:\/\/www.linkedin.com\/company\/viatrix\/"]},{"@type":"Person","@id":"https:\/\/viatrix.nl\/trainingen\/#\/schema\/person\/fa0d0e540e2c3d96a1e8ecc9fcaa5a3c","name":"Ton Kemp","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/08\/ton-user-avatar-pic.jpg","url":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/08\/ton-user-avatar-pic.jpg","contentUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/08\/ton-user-avatar-pic.jpg","caption":"Ton Kemp"},"description":"Customer journey manager met passie voor online marketing. Combineert strategisch denken met pragmatische aanpak. Als docent marketing ook actief op Avans Hogeschool | 06 132 74 810 | Ton.Kemp@ViatriX.nl","url":"https:\/\/viatrix.nl\/trainingen\/author\/ton-kemp\/"}]}},"featured_image_src":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2017\/04\/Koffie-en-gebak-1200x600-1-600x400.jpg","featured_image_src_square":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2017\/04\/Koffie-en-gebak-1200x600-1-600x600.jpg","author_info":{"display_name":"Ton Kemp","author_link":"https:\/\/viatrix.nl\/trainingen\/author\/ton-kemp\/"},"_links":{"self":[{"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/posts\/8124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/comments?post=8124"}],"version-history":[{"count":2,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/posts\/8124\/revisions"}],"predecessor-version":[{"id":8449,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/posts\/8124\/revisions\/8449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/media\/9799"}],"wp:attachment":[{"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/media?parent=8124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/categories?post=8124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/tags?post=8124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}