{"id":9353,"date":"2020-10-04T12:50:00","date_gmt":"2020-10-04T12:50:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=9353"},"modified":"2021-10-08T13:35:06","modified_gmt":"2021-10-08T13:35:06","slug":"zoekwoorden","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/","title":{"rendered":"Zoekwoorden"},"content":{"rendered":"\n<p>Een internetgebruiker tikt 1 of meer zoekwoorden in om <a href=\"https:\/\/viatrix.nl\/trainingen\/content\/\">content<\/a> te vinden waarmee zijn vraag wordt beantwoord. Of hij wil er andere, voor hem relevante informatie mee vinden op het web. Zoekwoord wordt ook wel aangeduid met zoekterm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Doelzoekwoord<\/h3>\n\n\n\n<p>Een doelzoekwoord is een woord, of woordcombinatie, waarmee u met een webpagina of blog hoog wilt ranken in de zoekmachines.<br>Een webpagina kan meer doelzoekwoorden hebben. Uw <a href=\"https:\/\/viatrix.nl\/trainingen\/seo\/\">SEO<\/a>-strategie wordt er echter beter van wanneer u per online boodschap 1 doelzoekwoord prioriteit probeert te geven. Het helpt u om de content per boodschap uniek en begrensd te houden.<\/p>\n\n\n\n<p>Een zoekwoord wordt dus gehanteerd door de internetgebruiker en een doelzoekwoord door &#8230;. u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een internetgebruiker tikt zoekwoorden in om content te vinden waarmee zijn vraag wordt beantwoord.<\/p>\n","protected":false},"author":4,"featured_media":9354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[121],"class_list":["post-9353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek","tag-zoekwoorden"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoekwoorden - ViatriX trainingen marketing &amp; communicatie<\/title>\n<meta name=\"description\" content=\"Zoekwoorden: kernachtige toelichting op dit begrip. Struin door onze website voor meer kennisclips over marketing en communicatie!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoekwoorden - ViatriX trainingen marketing &amp; communicatie\" \/>\n<meta property=\"og:description\" content=\"Zoekwoorden: kernachtige toelichting op dit begrip. Struin door onze website voor meer kennisclips over marketing en communicatie!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/\" \/>\n<meta property=\"og:site_name\" content=\"ViatriX trainingen\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-04T12:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-08T13:35:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/10\/Vraagteken-en-uitroepteken-1200x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivonne Smit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ViatriX_NL\" \/>\n<meta name=\"twitter:site\" content=\"@ViatriX_NL\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/\"},\"author\":{\"name\":\"Ivonne Smit\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/person\\\/da684a3011d8abe2c4127be5adc7e13f\"},\"headline\":\"Zoekwoorden\",\"datePublished\":\"2020-10-04T12:50:00+00:00\",\"dateModified\":\"2021-10-08T13:35:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/\"},\"wordCount\":108,\"publisher\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Vraagteken-en-uitroepteken-1200x600-1.jpg\",\"keywords\":[\"zoekwoorden\"],\"articleSection\":[\"woordenboek\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/\",\"name\":\"Zoekwoorden - ViatriX trainingen marketing & communicatie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Vraagteken-en-uitroepteken-1200x600-1.jpg\",\"datePublished\":\"2020-10-04T12:50:00+00:00\",\"dateModified\":\"2021-10-08T13:35:06+00:00\",\"description\":\"Zoekwoorden: kernachtige toelichting op dit begrip. Struin door onze website voor meer kennisclips over marketing en communicatie!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/#primaryimage\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Vraagteken-en-uitroepteken-1200x600-1.jpg\",\"contentUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Vraagteken-en-uitroepteken-1200x600-1.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Vraagteken en uitroepteken\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/zoekwoorden\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trainingen\",\"item\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zoekwoorden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#website\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/\",\"name\":\"ViatriX trainingen\",\"description\":\"Marketing- en communicatietrainingen van ViatriX\",\"publisher\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#organization\",\"name\":\"ViatriX marketing en communicatie\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-ViatriX-330x150-1.jpg\",\"contentUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-ViatriX-330x150-1.jpg\",\"width\":330,\"height\":149,\"caption\":\"ViatriX marketing en communicatie\"},\"image\":{\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/ViatriX_NL\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/viatrix\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/#\\\/schema\\\/person\\\/da684a3011d8abe2c4127be5adc7e13f\",\"name\":\"Ivonne Smit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Ivonne-user-avatar-pic.jpg\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Ivonne-user-avatar-pic.jpg\",\"contentUrl\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Ivonne-user-avatar-pic.jpg\",\"caption\":\"Ivonne Smit\"},\"description\":\"Customer journey manager &amp; communicatiespecialist met lef. Communicatiestrategie en taalpatronen zijn 'echt mijn ding'. Als podcastmaker ook actief onder het label Discutafel | 06 38 39 19 15 | Ivonne.Smit@ViatriX.nl\",\"url\":\"https:\\\/\\\/viatrix.nl\\\/trainingen\\\/author\\\/ivonne-smit\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zoekwoorden - ViatriX trainingen marketing & communicatie","description":"Zoekwoorden: kernachtige toelichting op dit begrip. Struin door onze website voor meer kennisclips over marketing en communicatie!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/","og_locale":"nl_NL","og_type":"article","og_title":"Zoekwoorden - ViatriX trainingen marketing & communicatie","og_description":"Zoekwoorden: kernachtige toelichting op dit begrip. Struin door onze website voor meer kennisclips over marketing en communicatie!","og_url":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/","og_site_name":"ViatriX trainingen","article_published_time":"2020-10-04T12:50:00+00:00","article_modified_time":"2021-10-08T13:35:06+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/10\/Vraagteken-en-uitroepteken-1200x600-1.jpg","type":"image\/jpeg"}],"author":"Ivonne Smit","twitter_card":"summary_large_image","twitter_creator":"@ViatriX_NL","twitter_site":"@ViatriX_NL","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/#article","isPartOf":{"@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/"},"author":{"name":"Ivonne Smit","@id":"https:\/\/viatrix.nl\/trainingen\/#\/schema\/person\/da684a3011d8abe2c4127be5adc7e13f"},"headline":"Zoekwoorden","datePublished":"2020-10-04T12:50:00+00:00","dateModified":"2021-10-08T13:35:06+00:00","mainEntityOfPage":{"@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/"},"wordCount":108,"publisher":{"@id":"https:\/\/viatrix.nl\/trainingen\/#organization"},"image":{"@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/#primaryimage"},"thumbnailUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/10\/Vraagteken-en-uitroepteken-1200x600-1.jpg","keywords":["zoekwoorden"],"articleSection":["woordenboek"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/","url":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/","name":"Zoekwoorden - ViatriX trainingen marketing & communicatie","isPartOf":{"@id":"https:\/\/viatrix.nl\/trainingen\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/#primaryimage"},"image":{"@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/#primaryimage"},"thumbnailUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/10\/Vraagteken-en-uitroepteken-1200x600-1.jpg","datePublished":"2020-10-04T12:50:00+00:00","dateModified":"2021-10-08T13:35:06+00:00","description":"Zoekwoorden: kernachtige toelichting op dit begrip. Struin door onze website voor meer kennisclips over marketing en communicatie!","breadcrumb":{"@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/#primaryimage","url":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/10\/Vraagteken-en-uitroepteken-1200x600-1.jpg","contentUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/10\/Vraagteken-en-uitroepteken-1200x600-1.jpg","width":1200,"height":600,"caption":"Vraagteken en uitroepteken"},{"@type":"BreadcrumbList","@id":"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trainingen","item":"https:\/\/viatrix.nl\/trainingen\/"},{"@type":"ListItem","position":2,"name":"Zoekwoorden"}]},{"@type":"WebSite","@id":"https:\/\/viatrix.nl\/trainingen\/#website","url":"https:\/\/viatrix.nl\/trainingen\/","name":"ViatriX trainingen","description":"Marketing- en communicatietrainingen van ViatriX","publisher":{"@id":"https:\/\/viatrix.nl\/trainingen\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viatrix.nl\/trainingen\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/viatrix.nl\/trainingen\/#organization","name":"ViatriX marketing en communicatie","url":"https:\/\/viatrix.nl\/trainingen\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/viatrix.nl\/trainingen\/#\/schema\/logo\/image\/","url":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/06\/logo-ViatriX-330x150-1.jpg","contentUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/06\/logo-ViatriX-330x150-1.jpg","width":330,"height":149,"caption":"ViatriX marketing en communicatie"},"image":{"@id":"https:\/\/viatrix.nl\/trainingen\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ViatriX_NL","https:\/\/www.linkedin.com\/company\/viatrix\/"]},{"@type":"Person","@id":"https:\/\/viatrix.nl\/trainingen\/#\/schema\/person\/da684a3011d8abe2c4127be5adc7e13f","name":"Ivonne Smit","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/08\/Ivonne-user-avatar-pic.jpg","url":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/08\/Ivonne-user-avatar-pic.jpg","contentUrl":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/08\/Ivonne-user-avatar-pic.jpg","caption":"Ivonne Smit"},"description":"Customer journey manager &amp; communicatiespecialist met lef. Communicatiestrategie en taalpatronen zijn 'echt mijn ding'. Als podcastmaker ook actief onder het label Discutafel | 06 38 39 19 15 | Ivonne.Smit@ViatriX.nl","url":"https:\/\/viatrix.nl\/trainingen\/author\/ivonne-smit\/"}]}},"featured_image_src":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/10\/Vraagteken-en-uitroepteken-1200x600-1-600x400.jpg","featured_image_src_square":"https:\/\/viatrix.nl\/trainingen\/wp-content\/uploads\/2021\/10\/Vraagteken-en-uitroepteken-1200x600-1-600x600.jpg","author_info":{"display_name":"Ivonne Smit","author_link":"https:\/\/viatrix.nl\/trainingen\/author\/ivonne-smit\/"},"_links":{"self":[{"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/posts\/9353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/comments?post=9353"}],"version-history":[{"count":1,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/posts\/9353\/revisions"}],"predecessor-version":[{"id":9355,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/posts\/9353\/revisions\/9355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/media\/9354"}],"wp:attachment":[{"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/media?parent=9353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/categories?post=9353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viatrix.nl\/trainingen\/wp-json\/wp\/v2\/tags?post=9353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}