{"id":9357,"date":"2021-03-04T13:52:00","date_gmt":"2021-03-04T13:52:00","guid":{"rendered":"https:\/\/viatrix.nl\/trainingen\/?p=9357"},"modified":"2021-10-11T22:05:13","modified_gmt":"2021-10-11T22:05:13","slug":"zoekresultaten","status":"publish","type":"post","link":"https:\/\/viatrix.nl\/trainingen\/zoekresultaten\/","title":{"rendered":"Zoekresultaten"},"content":{"rendered":"\n<p>Na het intikken van zijn <a href=\"https:\/\/viatrix.nl\/trainingen\/zoekwoorden\/\">zoekwoorden<\/a> krijgt de internetgebruiker een pagina voorgeschoteld met zoekresultaten, ook bekend als <em>SERP<\/em>: <em>search engine results page.<\/em><br>Op die pagina ziet hij mogelijk diverse vormen van zoekresultaten: betaalde, onbetaalde en universele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Betaalde zoekresultaten<\/h3>\n\n\n\n<p>Vaak staan de advertenties bovenaan de zoekresultatenpagina. Als adverteerder betaalt u voor een hoge positie via <a href=\"https:\/\/viatrix.nl\/trainingen\/seo\/\">SEA<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organische zoekresultaten<\/h3>\n\n\n\n<p>De onbetaalde zoekresultaten worden meestal organische zoekresultaten genoemd. U probeert de positie van uw boodschap in de zoekresultaten te be\u00efnvloeden met uw <a href=\"https:\/\/viatrix.nl\/trainingen\/seo\/\">SEO<\/a>-strategie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Universele zoekresultaten<\/h3>\n\n\n\n<p>Ook Google zelf zet sinds 2007 nog boodschappen op de zoekresultatenpagina van de internetgebruiker. Het gaat bijvoorbeeld om nieuws en afbeeldingen die mogelijk relevant zijn voor de internetgebruiker. Dit staat bekend als <a href=\"https:\/\/optimusonline.nl\/begrippenlijst\/google-universal-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Universal Search<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na het intikken van zijn zoekwoorden krijgt de internetgebruiker een pagina voorgeschoteld met zoekresultaten.<\/p>\n","protected":false},"author":4,"featured_media":9359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[120],"class_list":["post-9357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woordenboek","tag-zoekresultaten"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoekresultaten - ViatriX trainingen marketing &amp; communicatie<\/title>\n<meta name=\"description\" content=\"Ankertekst: kernachtige toelichting op dit begrip. 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